Anita Prime is an R&B/Pop singer and songwriter originally from Palmerston North who now resides just outside Wellington New Zealand in the Hutt Valley. At the 2011 LAMA Los Angeles Music Awards she won the Best Music Video Category for the video supporting her first international single “La La La” after being nominated for both this, and in the Best International Artist categories. In September of 2011 Anita's third single "Complicated" achieved the #3 position as Breakout Artist on the US Billboard Charts in the Hot Dance/Club Play category and remained on the chart for 11 weeks solid !
Anita came from a musical family fluent in the piano, trumpet and ukulele. She began singing at a very early age, began learning piano from the age of 5 and went on to learn the flute, guitar and drums. Receiving her certification from the prestigious Trinity School of London, Prime began performing live at 13 as part of the vocal group "Three 'n One", and has gone on to work the New Zealand circuit and to perform as a featured artist in many community and charity events, as well as on TV3's "Nightline", TV1's "Good Morning", at WestPac Stadium Wellington and Christmas In The Park. Her music and interviews, as well as her music videos, could be heard in New Zealand on Mai FM, Flava, Nui FM, More FM, and Juice TV.
Prime’s career headed toward the international stage in 2010 when she met Grammy Award nominated record producer Ron Thaler at a conference. At the time Thaler stated: "…I listened to her music and I was like 'well you've got an absolutely killer voice' but I don't think the music is at the place that it needs to be" Concerned about production values Thaler re-recorded and reworked the entire album, and released "Destiny" to international acclaim. In 2011 Prime began touring internationally in support of "Destiny", performing two tours through Europe, Israel, and Canada, and joined the 2011 USA All Star Rock Tour alongside Orleans, Robbie Dupree, Joe Lynn Turner (of Deep Purple fame), and Joe Bouchard (Blue Oyster Cult) for dates spanning across the USA. Prime has subsequently completed 2 other tours in the US and Canada, with performances on both coasts and appearances on TV programs "Canada AM" (with a viewership of 2,000,000), "Out There with Melissa DiMarco" (viewership of 1,000,000) as well as on "Indie Love", and at The Toronto Opera House, London UK's Oxford Circus, The Mahafey Center, The Rochester Armory, and filmed several episodes of the new USA reality show, "Almost Famous".
Between US tours Prime continues to perform throughout her native New Zealand at festivals such as the Flava Waitangi Day Festival in Auckland, the Maori Motown Festival in Napier, and Christmas in The Park Wellington and Palmerston North. She also is the CEO of her own music school, The Prime Music Academy (formerly Vocal Expressions) based in Upper Hutt, that helps shape new vocal artists and musicians for meaningful careers in music, including NZ Idol finalists and multi-platinum artists Evermore.and Australia's Got Talent selectee Gareth Barker.
Anita is from?
I was born in Palmerston North, New Zealand. But I’m now living in New Zealand’s capital, Wellington.
Men Of Honor
Favorite male singer?
Favorite female singer?
Favorite time of the day?
Favorite reason for Bulgarian Salad?
Healthy and yummy!!
Anita Prime has been mesmerizing her homeland of New Zealand with her solid and powerful Pop-Soul sounds influenced by Divas such as Mary J Blige, Beyoncé, Alicia Keys, Mariah Carey, Whitney Houston, Aretha Franklin, Tina Turner, Anita Baker, and Randy Crawford. So When Anita's captivating songwriting combines with New York based Grammy star, Ron "Blondie Boy" Thaler, it is Destiny. Anita joined forces with Ron in New York to record her latest album - Destiny. Anita caught the eye of Grammy award winner, Ron Thaler (see below) while doing a tour in New Zealand. He was amazed by her voice and offered to produce her single "La La La."
Over the years she has developed her sound, songwriting and has now truly come into her own. She takes her creative inspiration from all walks of her life, which translates into great authenticity and powerful execution, both live and recorded. Her engagement with her fans leaves one feeling like there is no-one else in the arena. Her humble, self-reliant attitude is manifest in her passion, assertiveness, individuality and zest for life.
Trained in music theory, singing and performance at The Trinity College of London, Anita is an accomplished business woman with her own successful singing school, based in Wellington, NZ. Anita has refined the vocal chords of many a New Zealand, Idol finalist, along with working with Australian chart toppers, Evermore, whose 'Real Life" album went double platinum in Australia. Anita also assisted in the establishment of New Zealand's "Team Xtreme" foundation, an organisation which inspires and empowers young people through the arts and extreme sports.
"She came out of nowhere, she blew me away, I am totally stoaked to be involved with Anita’s tremendous talent. She’s going to change the world."
- Ron Thaler
"This is a lush ballad that heralds the arrival of a beautiful new voice, one to watch!"
- David Ridler Assistant NZ Music Manager, NZ On Air
"People were blown away by Anita Prime’s performance of 'O Holy Night' at Carols In The Park. I had people asking me afterwards who she was and letting me know what an amazing talent she had ... Needless to say they felt like her new single 'Serenade' was fantastic and deserved widespread airplay."
- Chris White, Upper Hutt City, Programme Director, Carols In The Park
"As always, Anita brings talent, single-mindedness and dedication into the studio - infecting all involved in the project with her enthusiasm! Good luck with this, Anita, you deserve it!"
- Paddi Addison, (FOH Sound - James Last Orchestra, Beasties Hello Nasty Tour, and hundreds more)